The
Farm-
house
Story

Whenever there was a particularly knotty problem or big opportunity that required a divergent or disruptive solution, Leo Burnett would gather a seasoned team around the kitchen table at his farm out on the prairie.

Whether inspired by the clean air or the cooking, Leo and his Burnetters solved some of the company’s—and the industry’s—biggest problems over sandwiches, whisky and chipped mugs of muddy coffee. They’d argue. They’d bluster. Most importantly, they’d tell stories about the products, brands and the people who interacted with them.

The output of those famous farmhouse sessions had a profound effect on the business and creative landscape that can still be felt today. It led to the creation not only of memorable campaigns and characters, but of new-to-the-world products and platforms that have become the stuff of cultural legend.

The Farm-house Story

The
Farm-
house
Story